What we keep about you, and why.
The short version: we ask only for what helps us open Selotape in the right places and match people well. We never sell it. You can ask to see it or have it deleted at any time by emailing support@selotape.com.
Last updated 7 November 2026
Who we are
Selotape is a trading name of Fourth Quarter Studio UG (haftungsbeschränkt), a company registered in Germany. We are the controller of the information described here, which means we decide how it is used and we are responsible for it.
For anything to do with your data, email support@selotape.com.
If you register interest or apply as a carer
We ask for:
- your name, email address, and phone number if you give it
- your postcode area
- the kind of care you do, how long you have done it, and your current working situation
- how many hours a week you want to work, how many private clients you have, and your current hourly pay if you tell us
- whether you have an enhanced DBS check, public liability insurance and your own transport
- what gets in the way of working for yourself, and how you heard about us, if you tell us
- anything else you choose to write, and whether you would like a call
We use this to consider your application, to decide which areas to open first, and to understand what carers need from us so we build the right thing. Considering an application is a step towards an agreement you asked us about. Planning and improving the service is in our legitimate interests, and we only use your answers for it in ways you would expect.
If you tick the box for a call, we will contact you to arrange one. That is the only reason we will contact you about research, and you can tell us to stop at any time.
If you join the waitlist
Carers and families can join the waitlist for their area. We ask for your email, your postcode or Eircode, and one or two questions: whether you already look after anyone privately, or who the care is for, when, and whether you have a carer you would like to keep. You can add your first name later.
We use this to keep your place, to count how close your area is to opening, to email you about your place and when your area opens, and to run the prize draw if you enter it. That is the service you asked for; we send nothing else unless you ask. These emails include a few reminders, such as confirming your email or finishing an application, and each one has a link that stops them.
If you ask for it on your page, we also send the monthly Fair Care update: how many have joined, which areas are closest to opening, and news from carers. We record when you asked. Every issue has a one-tap way to stop it, and stopping it does not affect your place.
You get a personal link to share. When someone joins with it, we tell you how many people it has brought, never who they are. If you choose to give your first name and leave it switched on, people who open your link see it. We count when your link is opened and when you tap a share button, without recording who opened it or who you sent it to. Messages you share go from your own phone: we never message anyone whose details someone else gave us.
To greet you by the place you live, we look up your postcode in the open data at postcodes.io (from the Office for National Statistics). It receives the postcode and nothing else.
If you work through Selotape as a carer
Once we approve you, you use the Selotape app and carer website to run your work. To do that we keep:
- your account details: name, email, phone number, home postcode and how far you travel
- your rate, the services you offer, when you are available, and the last four digits of your tax reference if you give it
- your documents: photos or PDFs of your DBS certificate, insurance and right to work, with their reference numbers and expiry dates
- two references: the name, relationship, email and phone number of each referee you give us, and whether we have heard back from them. We contact referees only to check your reference, and keep their details only as long as your account
- your clients: their names and addresses, and the bookings you agree with them
- the care plans you write with your clients and their families, and any concerns you raise about them
- your visits: when you arrived and left, the tasks you did, and the notes you write
- if you write up a visit by talking or typing to Selotape, the text of what you said, for 90 days
- your invoices, what has been paid and how, and your business address if you add it for your invoices
- expenses and mileage you log for your tax records, with any receipt photos, which only you can see
- a notification token for your phone, if you allow notifications
Visit notes are sensitive. A note about a visit can describe someone's health and care. Only you, family members your client has allowed to see notes, and the few Selotape staff who handle care and safety can read them. Please write only what the family and the next carer need to know.
On your phone. The app uses the camera or your photos only when you choose to add a document or a photo to a concern, and the microphone only while you are describing a visit. A visit you record is kept on your phone until it has been sent, so it is not lost without signal. Your sign-in is kept in your phone's secure storage. The app has no analytics, advertising or tracking.
Writing up visits and care plans with AI. If you choose to, you can say how a visit went and Selotape writes it up for you to check. Your phone turns your voice into text on the phone itself: the sound is never recorded, sent or kept. The text, with the person's first name, age, care plan, recent visit notes and any open concerns, is sent to Anthropic, whose AI Claude drafts the note. It is never sent their surname, address, date of birth or anyone's phone number or email. Care plans can be drafted the same way from your answers. Nothing is saved to the record until you have read it and saved it yourself, and you remain its author: the record says when AI helped. We keep the text of what you said for 90 days, only so we can check the drafts are accurate, and then delete it. Only you can see it, not the family and not Selotape staff.
We use all of this to provide the service you signed up for, which is our agreement with you. We check your documents because the law and the families you work for need to know you are safe to work with. Health information in visit notes is handled because it is needed to provide care.
You can delete your account in the app, under Settings, or as described on our support page.
If a carer adds you as family
A carer can add you to the care of someone you look after, with your name, email address, phone number if they have it, and your relationship to them. The carer chooses what you can see: when visits happen, the visit notes, or the notes and the invoices. When you sign in, we also keep:
- how you want to hear about visits (after each one, once a day, or not at all) and whether to be told when a visit has not been checked in
- changes you ask the carer for, such as an extra visit, a different time or a cancellation, and their answers
- when you confirm or ask for changes to a care plan, and when you mark a concern as seen
- a notification token for your phone, if you use the app and allow notifications
- if you sign the care agreement online: the name you typed, the statement you agreed to, the time, the internet (IP) address and the browser you signed from, and a fingerprint of the exact document, kept with the agreement as evidence of who signed what
Updates by email or notification say when a visit happened and who it was with, never what was written: the notes stay behind your sign-in. A concern that someone may be being harmed is never shown to family. We use your information to keep you informed about the care you asked to follow, which is in your interests and the person's, and you can change how you hear from us at any time under Updates.
If you ask us about care
We ask for:
- your name, email address, and phone number if you give it
- the postcode where care is needed
- who the care is for, the kind of help needed, roughly how many hours a week, and when you would like to start
- how care will be paid for, and the hourly rate you had in mind
- anything else you choose to write, how you heard about us, and whether you would like a call
We use this to find carers near you and introduce you to them, which is what you asked us to do.
The kind of help needed can say something about a person's health, and it is often about someone other than the person filling in the form. So we ask only for the kind of help, never for a diagnosis or medical details, and we use it only to find a suitable carer. Please do not include medical information in the free text box.
If you answer one of our surveys
Our surveys for carers and families run on Google Forms, and the answers are kept in a Google Sheet that only Selotape staff can open. You can answer without telling us who you are. We ask about how you work or how you arrange care: things like your area (the first half of the postcode), pay or prices, hours, what has worked and what has not. The family survey also asks, if you choose to say, the kind of help needed. As with enquiries, that is the kind of help only, never a diagnosis or medical details.
We use the answers to decide what to build and where to open first. This is in our legitimate interests. We report the answers in totals and themes, and may quote a free-text answer without anything that could identify you. We may use AI tools that work for us to help analyse the answers; they get the answers without your name or contact details.
If you leave your details. Your name, email and phone number are optional. There are three separate boxes, and we only do what you tick: enter you in the prize draw, contact you about a paid call, or send you updates about Selotape. Each is based on your consent, which you can withdraw at any time. The draw terms explain how the draw and paid calls work.
Paid calls. If we talk to you, we take notes, and we only record the call if you agree at the start. To pay you, we ask for bank details or an email for a gift card, use them once, and then delete them.
Where you came from
When you send us a form, it includes how you reached our site: the website that linked to us, and the campaign tags or advertising click reference in the link, if there were any. We keep that with your form so we know which of our efforts actually help people find us. This is in our legitimate interests.
This is held in your browser's memory while you are on the site and sent with your form. It is not stored on your device.
Who sees it
Carers we introduce you to. If you ask us about care, we share what a carer needs to decide whether they can help: your first name, the area (the first half of the postcode), the kind of help, the hours, when you would like to start, and what you wrote in the box for anything else we should know. We look at every enquiry ourselves before sharing it with anyone. Your full name, email, phone number and full postcode are shared only when we introduce you to a particular carer.
Companies that run parts of the service for us. They act on our instructions and may not use your information for anything else:
- Supabase, which hosts our database, in Ireland
- Vercel, which hosts this website and counts visits to it
- Resend, which delivers our emails
- Expo, which sends notifications to the Selotape app, through Apple and Google
- Google, which hosts our surveys and the page where you book a call, and runs Google Analytics if you accept it
- Anthropic, whose AI Claude drafts visit notes and care plans for carers who choose it (without surnames, addresses, dates of birth or contact details), and helps us analyse survey answers, which it receives without names or contact details. Anthropic may not use any of it to train its models
Some of these companies are based in the United States. Where your information is handled outside the UK, we rely on the safeguards UK law requires for that, such as the UK-US data bridge or standard contractual clauses.
We never sell your information, and we never share it for advertising.
How long we keep it
- Registered interest, and applications we do not take forward: 12 months, then deleted.
- The waitlist: until 12 months after your area opens, then deleted, unless you go on to apply or ask us about care. You can ask us to remove you at any time. Prize draw records: 12 months after the draw.
- Carers who join Selotape: for as long as you use it, then as long as the law requires us to keep business records.
- If you delete your account: your personal details and documents within 30 days. Invoices and payment records for as long as tax law requires, normally six years.
- Enquiries about care: 12 months after we were last in touch, then deleted.
- Survey answers: 12 months after the survey closes, then deleted. Totals and anonymous quotes may be kept.
- Names and contact details left on a survey: deleted 3 months after the last prize draw, unless you asked for updates or are still talking to us about a call.
- Call notes and recordings: 12 months after the call, then deleted.
- What a carer said when writing up a visit with AI: 90 days, then deleted. The note they saved stays with the visit.
- Family members' details and preferences: for as long as the carer keeps you on the person's care, or until you ask us to delete them.
- Google Analytics data: no longer than 14 months.
Your rights
You can ask us for a copy of what we hold about you, ask us to correct it, delete it, or stop using it, and ask for it in a form you can take elsewhere. Where we rely on your consent, such as for analytics or a research call, you can withdraw it at any time. Email support@selotape.com and we will reply within a month.
If you are unhappy with how we have handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk.
Changes
If we change what we collect or how we use it, we will update this page and the date at the top.